The 21st of April saw the conclusion of our annual presence at Milan design week, during which Barovier&Toso exhibited for the first time in the prestigious “xLux” area, a category within Salone del Mobile reserved for luxury brands.
On a small stand perfectly conceived to the last detail, allowing visitors to become familiar with the new image of the company, Barovier&Toso exhibited the products from their new 2018 collections. The mesmerising variety of new lights has been created by reinterpreting traditional objects, and demonstrates an extraordinary degree of creative and technical research. The result is a collection of works of superb craftsmanship, a perfect marriage of technique and form.
The stand invited visitors on a journey of discovery, deepening their knowledge and appreciation of the products on display but only partially revealed. The clever, mysterious staging was designed to appeal to lovers of the extraordinary, of perfect forms and timeless tradition. A videowall on the front wall played images of running water, a symbol of Venice and a key element in the creation of blown glass, while the blacker-than-black walls and floor created a supremely sophisticated setting in which to offer the most unique, romantic and intimate experience of the world of light.