ICONS, the new window display project designed by Luca Nichetto.
Barovier&Toso launches ICONS, the new display project that, starting in December, will feature the renewed windows of the Milan showroom and the Venice boutique.
The installation unfolds through structures composed of plinths and supporting elements in a vivid green tone, framing the products and highlighting their preciousness and elegance. These configurations precisely define the exhibition space, guiding the visitor’s gaze toward the glass pieces and enhancing their artisanal craftsmanship.
The protagonists of the installation are a selection of historic and iconic pieces that encapsulate what has made Barovier&Toso a benchmark of excellence across generations. These include, the wedding cup, the Bolloni and Ercole vases, the Samurai floor lamp, and the Veronese table lamp. Together, these creations highlight a range of manufacturing techniques—such as rostrato and gold leaf decoration—distinctive elements of the company’s DNA.
The chosen colour palette reinforces the path inaugurated in 2023 with Flora & Flutter, the first window display designed by Luca Nichetto for the brand, confirming Barovier&Toso’s intention to renew itself with momentum while maintaining continuity with its heritage.
ICONS is not merely a window display project, but the first tangible expression of an ongoing evolution: a dialogue between tradition, innovation, and contemporaneity that celebrates the precious nature of glass and the timeless identity of Barovier&Toso.
