Barovier & Toso unveils the new displays in the company’s showroom in Milan, with an Art Deco atmosphere, while filling the windows with oriental motifs created by Misha, in an exceptional collaboration.
The new set-up of the showroom on Via Durini in Milan immerses the creations of Barovier & Toso in an evocative Art Deco mood. The narrative starts at the shop windows, suggesting a dreamy garden with flowers, foliage and birds, combining Italian and Chinese culture with an eye on the glamour of the 1920s and 1930s.
The main window features the elegance and charm of a cascade of light: the Venetian glass leaves of the New Felci lamp, in a custom version of the suspension model. To balance out this opulence, the backdrop is adorned with peonies painted by hand on silk, glowing in tones of silver in the moonlight. This is the Moonlight Peonies motif from the China Classic collection by Misha. The Milan-based firm that makes sophisticated woven wall coverings meets the world of Barovier & Toso in this very special installation. Besides the aesthetic harmony, the two companies share values and visions. Both stand out for the precious quality of their creations, strictly made by skilled hands, based on stylistic research that draws on history while offering a contemporary reinterpretation of its contents. Tradition and innovation blend in products of exceptional quality, eloquent in their refinement and grace. On the one hand, the designs from the precious historical archives of the Barovier family, redeveloped and revised in more modern terms; on the other, the motifs of the Chinese decorative tradition, reinterpreted by Misha in a lighter, delicately simplified guise. The techniques of manufacture remain the same, repeating age-old gestures and steps, based on established know-how passed down by artisans and artists from one generation to the next. A unique legacy that generates inimitable character and beauty.
Thanks to the fine workmanship and complete control over the entire process of creation and production, which both Barovier & Toso and Misha are capable of personalizing across the product range, it is possible to meet the tastes and needs of architects, interior designers and clients.
In this new showcase in Milan, this extraordinary approach can be seen in New Felci, produced by B&T for the occasion in a version with a total height of 3.2 meters, organized with as many as 7 levels. Bright and seductive, the curled leaves are highlighted even more by the copper band of the backdrop: an accent of light with a material effect from the Metallic collection by Misha.
The itinerary continues inside, where Barovier & Toso presents original clustered compositions of its products, where the theatrical impact is multiplied by the repetition and the game of varying heights. Here we see Palmette, with its fans of crystal feathers, overlaid to form two, three and four levels; we find the leaves of the Spade lamps with an embroidered effect, made with the dew technique, again overlaid on two or three levels, as if to form blossoming flowers suspended in the air. The last suspension lamps on view are those of the Trim series, formed by hexagonal tubes crafted with a historic technique known as “ghiaccio”, seen here in three different versions. The display concludes with Samurai, in the double floor and table version, a proud presence with clear, striking geometric lines, interpreted from a drawing by Angelo Barovier. The lamps become even more special thanks to handpainted shades created by Misha, with the same motif of peonies seen in the shop window.
The settings thus created suggest intriguing reinterpretations of Deco style, perfect for the collections of Barovier & Toso, which are also ready to represent other worlds, to embody and convey different impressions, to exist in any context, granting it unique character to respond to the requirements of even the most demanding clients.