Barovier&Toso opens its first mono-brand showroom abroad: the choice goes to Singapore
The luxury of the creations of Barovier&Toso reaches Singapore and becomes the protagonist of a new showroom entirely set aside for the brand, an epitome of excellence Made in Italy
From the furnaces of Murano to Southeast Asia. Barovier&Toso opens its first mono-brand showroom outside of Italy. In a cosmopolitan city, a leading financial centre and design hub, not just on a local level but also in international terms. Singapore has been chosen for a long list of reasons. It is no coincidence that the most authoritative design brands have outposts here. For the location, the company has opted for one of the most renowned and prestigious districts in the city. Nassim Road is the address of the new Barovier&Toso flagship store, a central thoroughfare in an extremely luxurious area that features embassies, showrooms, important villas and residences.
Over seven centuries of history, heritage and expertise are narrated in an exclusive setting that grants full expression to the brand, its identity and its values. All the charm of fine craftsmanship in Venetian Crystal comes to life in an installation that encompasses through the extensive range of Barovier&Toso products. Chandeliers, suspension lamps, wall, floor and table lamps, presented in an elegant, refined context, amidst marble, mirrors and dark walls, for a warm, welcoming atmosphere. The complete glazing of the entrance offers a perspective view of the interior, underscored by the funnel-like architectural configuration of the walls. A history wall greets visitors, immediately and virtually immersing them in the waters of the Venice Lagoon, in a voyage of discovery of the world of Barovier&Toso. The showroom continues inside with striking spaces for display, reception and co-design, in which to develop highly personalized projects.
After Palazzo Barovier&Toso and the showroom on Via Durini in Milan, this is the third mono-brand space opened by Barovier&Toso over a span of just over two years, continuing the strategy of distribution activated in parallel with the operation of rebranding. For the company, concentrating investment on exclusive stores represents a wager on the authenticity of a personal, in-depth narrative of the brand. The settings developed case by case, reflecting particular moods, tell the story of the collections, also thanks to the presence of expert staff ready to offer consulting services to architects and interior designers.
Once again in this case, the mono-brand showroom will have an international approach, addressed primarily to a highly sophisticated and demanding oriental audience, lovers of Italian style and quality, including finely crafted creations made to measure: an audience for which Barovier&Toso is proud to offer an exclusive, captivating shopping experience, tailored for the specific needs of individual clients.